Our Mission
We know what it’s like to be a parent. That’s why we’re here. From your first baby to your last, we’re there for you – no matter where you are in your parenting journey.
UPPAbaby was born in 2006 out of necessity and opportunity. As we continue to expand and evolve, our dedication has only grown stronger. We are still every bit committed to being the best at what we do. For our family, and now for yours.
We know what it’s like to be a parent. That’s why we’re here. From your first baby to your last, we’re there for you – no matter where you are in your parenting journey.
We understand the importance of sustainability and are constantly finding ways to improve and maintain a responsible workplace and product line for our family and yours.
We created the UPPAbaby Gives Back program to create partnerships and support worthy causes and non-profit organizations that share our mission and core company ethos of providing funds, services, and essential items to families in need.

We aim to humanize, bring to life, and amplify our CSR program’s mission which is grounded on our brand pillars of understanding parenthood, child development, and family wellness.
We recognize that Modern Slavery is an increasingly growing issue, and we understand our responsibility to proactively prevent slavery and human trafficking in our own operations and supply chains.

CEO and Co-founder

Chief Product Officer

CFO

Chief Revenue Officer

VP Domestic Sales, Sales Operations and Customer Experience

VP International Sales

VP Human Resources

VP Global Operations

VP Global Quality and Compliance

VP Product Marketing

Director of Customer Experience

Director of Industrial Design

Director of Child Restraint Systems

Director of Project Management

Director of Warehousing and Logistics

Director of Quality and Compliance

Director of Engineering

Global Marketing and Communications Director

Pro-Service Director

IT Director

Creative Director
We take pride in how far we’ve come and contribute all of our success to our dedicated employees. We encourage you to join our growing organization so we can accomplish remarkable things together!