The New Competition: Brands from Emerging Markets
By Jan-Benedict E.M. Steenkamp
In an article adapted from Brand Breakout: How Emerging Market Brands Will Go Global, Jan-Benedict E.M. Steenkamp argues that emerging market...
Nurturing a Successful Business Through a Stable and Ethical System
An Interview with Mr. Ahmet Kudsi Arslan, CEO and Chairman of the Management Board, KT Bank AG
As the first bank in Germany and the...
Entry Strategies for Middle Eastern Markets
By Tim Rogmans
Despite political turbulence, Middle Eastern markets provide great opportunities for international investors. The region’s advantages include its location at the crossroads of...
Interpretation of Happiness and the Sense of Happiness
By BAO Zonghao
Since ancient times, thinkers and philosophers have interpreted happiness and the sense of happiness from perspectives such as human nature, utilitarianism, marginal...
Regulation and Culture Change in Banks
By John Mellor
Responses from regulators to the failures in bank governance and standards of conduct revealed by the crisis of 2007-2008 will fall short...
Brazil: Shaping a New Strategy for Global Trade & Investment
By Marcos Troyjo
Brazil’s economic strategy is the expression of an approach that is mostly insular, privileging through every angle its domestic market over a...
The Culture Map – Decoding How People Think, Lead, and Get Things Done...
By Erin Meyer
Cultural differences lead to confusion, misunderstanding and needless conflict in the business world. In this article, Erin Meyer discusses the Culture Map,...
Contemporary Business and Management Challenges in China
By David De Cremer and Jess Zhang
In today’s global context, Chinese companies face significant challenges in internationalising their services – not least that posed...
The Business of Healthcare Innovation: Convergence in the Marketplace
By Lawton Robert Burns
The article is adapted from the author’s latest book ‘The Business of Healthcare Innovation‘ (Cambridge University Press, 2012)
Innovation and the Value...
GLOBAL TRENDS: Facing Up to a Changing World
By Adrian Done
How much time do you dedicate to thinking about the REALLY BIG issues that are likely to affect your personal and professional...
